Slippers are usually refer as the casual wearables, which mostly prefer at indoors for the comfortability and the easy to put on off footwears. After the heavy and tired routine of the people from adults to kid’s slippers are the best option left for use at home. As in offices men’s and women’s formal shoes and formal sandals, some prefer high heels while kids and teenagers have to wore school uniform shoes. All these are good in appearance but very tight and itchy in use. But the slippers put all this at bay and provide very comfortable and relaxing feels to users. Thus, having that much benefits of the slippers the demand for them in market is constant. Also due to this reason manufacturing business of slippers is good choice and profitable.
2. CASE STUDY
The following are the case studies for the business:
- # PARAGON: This is the totally Indian brand started in 1975 in southern state of Kerala. The reason for the success of Paragon shared by them are their staffs and the performance delivered by them with the distributors too. Their speciality is rubber footwear. They serve all categories of slippers, chappals, flipflops with comfort as the motive.
- # BATA: They are the leading retailer and the largest producers of the footwear in India. Since 1931. They have almost 1200 and more store across the India. Their marketing strategy and the quality they provide to the customers helps them to achieve such heights in the footwear industry. Also the employees they hire are highly expert in their work and their hard-work makes their firm more succession.
3. BUSINESS SWOT
- # Easy availability of low-cost labours in the production of slippers.
- # The start-up risk for starting shoe business is minimum.
- # This business can be started at household level and as apart time business too.
- # Less availability of quality raw material and its components.
- # The expansion of business is time taking.
- # Low machine and material productivity.
- # Contacting local schools, colleges, hostels, hospital management for the availability of uniform shoes for the staffs and students with reasonable price.
- # Association with vendors and distributors.
- # Development of exclusive products.
- # Growing of domestic and international market.
- # Barriers of multinational and national big brands in entering coast-to-coast market.
- # Trying to match with the international standards.
- # Limited scope of funds, and other problems like family owned business or private placements and public issues.
4. MARKETING STRATEGY
The following are the marketing strategies of five p’s:
- # Place: choose the location of the manufacturing very smartly, as it must be in the spot were transportation can easily occur. Also place have good facilities with all equipment’s needed at side and the machine be place at the proper distance for the proper moving of employees, along with better ventilation facilities.
- # Product: The product must be of good quality or brand with guarantee including. Customers’ demands for the variety of items and customised, so must be able to fulfilled their needs and services. The raw material used of better quality.
- # Portfolio: the work portfolio of the business must be strong and enough to attract clients. Portfolio reflects the brand’s status and liabilities of the firm.
- # Promotions: the promotions of the business must be done with the traditional as well as online methods. The social media is the best tool for the promotions and the advertisements. While using local news channels, hoarding, paper advertisements are also the good options for the promotions.
- # Pricing: the price of the product/slippers must be reasonable and affordable to each type of customer. Also make the pricing by suitable market study and the salles expert advice.
5. SUPPLY CHAIN MANAGEMENT
The following are the basic steps in the supply process:
- # Plan: there must be accurate and exact planning for the manufacturing business to start. Also, the planning of achieving goals of customers demands, quality assurance, services provide and the most importantly rate of production.
- # Source: the source means from where the company or the firm getting raw material at the best quality in the market. Have to find the best suppliers for the business but with the reasonable price having quality goods. That must be deliver on time and with full precision.
- # Manufacture: this is the main process for any product as in this process the main product gets ready. Also, there is producing, testing, packaging of the product that has to supply to market.
- # Deliver: this is fully logistic part of the firm with having finding the supplier and distributors. That supplies the products to enter into the market.
- # Return:this step requires strong network for the feedback exchange and return of damaged and defective products. The networkers must be liable to exchange the product properly with the customers or the retailers by providing them undefective goods.
6. FINANCIAL EXPENSES
- # Production unit
- # Manufacturing machines
- # Sole sheets
- # Adhesives
- # Belts
- # Employees and labours
- # Electricity supply
- # Transportation facility