Organic Beauty Products Manufacturing Business
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1. INTRODUCTION
since ages the practices of applying and using herbals products for the skincare, healthcare, medicinal use, etc. is been done in India. For this Ayurveda is the best invention and useful for the purpose of skin routine. But in some middle years people has forget about its importance gently, but gradually there has been again risen in the demand of the Ayurveda organic products and its usage. So organic beauty products business has taken its roots to risen up, with the organic beauty products manufacturing business too. As this business of organic beauty products manufacturing business can be started at low cost and in less efforts.
2. CASE STUDY
The following are the case studies of the organic beauty products manufacturing business:
# FOREST ESSENTIALS: This was initialized two decades ago by the person name Mira Kulkarni in capital city of country that is New Delhi. They are the organic Indian brand of cosmetics and perfumes. They are known for their luxurious ayurvedic brand. They have been listed as among the top 5 organic brands in India. They do have the offline and online stores all over the countries. They manufacture using the Ayurveda and modern technological combination.
# KHADI NATURAL: They are one of the finest and oldest organic products brands in India. They do have the affordable range of cosmetics. The main thing about them that they also even export the products globally to almost 5 countries. They also listed among top 5 brands in India. Their main specialty is the aroma and fragrance in their products, oils, soaps.
3. BUSINESS SWOTS
i) Strength
# Organic beauty products business is in much demand nowadays and can be started easily.
# This business of organic beauty products manufacturing can be initialized in low cost capital.
ii) Weakness
# Organic products manufacturing is the risky business type, as any change in composition of products led to skin damage.
iii) Opportunities
# Organic beauty productsmanufacturers in India can sell online products and door to door delivery is also possible by sample testing.
# This business has the profit of selling in bulk in shops and spas.
iv) Threat
# Organic beauty products manufacturing business has the threat from the market competition.
# This business of manufacturing organic beauty products.
4. MARKETING PLAN
The following are the marketing tips for the organic beauty products manufacturing business:
# The place or location selected for the manufacturing must be hygienic and safe to used, as the products are directly linked with the body. Try to find the place if not start at household level in the middle of the city to attract more clients.
# The promotions should be made mostly at the online sites, as mostly adult women are preferred to used these products found active on social online sites teenagers too.
# While promoting give brief info about the ingredients and their benefits with the discount charges, sale and offers. Also adding about the availability of the products on the modes and shops like online available on Flipkart, Amazon, and many more b2b sites, whereas city near local cosmetics shops can be get to it.
# Adding posters, banners, hoarding of the business in the public places and near-by places like saloons, spas, beauty parlor, malls, shopping sites, etc. while becoming online vendor is the better option.
# Keep on updating the products quality, adding more customize hampers with the purchase of more, customizing order taking, additional products expansion like if manufactures only skin and face creams expand with body and hair products with men and women both.
5. SUPPLY CHAIN MANAGEMENT
The following are the supply chain of the organic beauty products manufacturing business:
# Research: This is the first step in evaluation of starting of any new firm, as because knowing the competition, market, needs and many more factors is important. so as to improve the products and strategies as per the research study.
# Gather: when they business is setting up, gathering of all possible resources like suppliers, dealers, transportation facility and tools, machines etc. needs to be perfect for the business. Also, the resources must be suitable as per the business type and to be of business sized.
# Produce: Raw materials arrangement helps in easy beginning of production of products. But as the products are directly linked with the skin and human contact, their need to be proper quality testing of them. also stored them in particular temperature as by adding preservatives.
# Pack: The finished products are sent for the sealed tight packaging by the machines. While after the packaging they is printing of the expiry and manufacturing details. Then are released for the transportation.
# Shipped: The logistic chain is ready to passed the product through wholesale dealer, wholesale suppliers, wholesaler, distributor, retailer and many more middle agents. Then the products are finally shipped to the consumer market.
# Deliver: Then the finished goods are reached to the customer by passing through chain or sometimes directly through online delivery or door to door selling.
6. FINANCIAL EXPENSES
# Production unit
# Raw materials (essential oils and vitamins, organic components, essential preservatives etc)
# Tools and machines (e.g. machine for air tightening and sealing, mixing and melting shea butter etc)
# Packaging utility
# Labours
# Electricity and transportation facility