How To Start Masala Business How To Start Spices Business In India
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1. INTRODUCTION
Masala making business in India is always the profitable business in India. As India meal and recipes include lot of spices and every Indian lunch, dinner, breakfast is incomplete without adding any spices. As spices add the colour, flavour, taste, aroma, medicinal values to our food, they always been part of our meal, from ancient times also. As we all know that India is a country in which majority of spices are exported and largest spice manufacturing country. So, masala making business is not the bad option.
In India variety of spices are found, majorly Kerala is called the spice capital of India. As spices are good to be included in a food, as the health benefits are more. Also, the world’s most expensive spice that is the saffron is also find in India only.
2. CASE STUDY
the following are the case studies of masala making business:
# EVEREST: They are the biggest manufacturers of spices in India. They also are the winner of the FMCG consumer reaction award. The quality and the taste they served to the customers helps them to bring them, at this number 1 position in India. Also, the employees honest hard work and the dedication brings them the success.
# MDH: They hold the rank second in the manufacturing rate of the spices in India. The Mahashian Di Hatti masala is also the manufacturer of 62 product spices types. Mr. Gulati’s continuous efforts put this firm in leading manufacturing companies since century.
3. BUSINESS SWOT’S ANALYSIS
i). Strength
- # Masala making business plan is very easy to accrued out and accomplish it to start.
- # Masala [spices] making business has the abundantly availability of raw material that is the spices.
- # Garam masala making business doesn’t require heavy machinery and so it is cost effective business.
ii). Weakness
- # Their need to be full knowledge of spices making, otherwise any excess ingredient can cause the bad taste and health issues in masala making business.
- # Spice production business plan is the business that need to be preserved the spices from affecting in to the climatic conditions eg kesar (saffron) gets wasted in hot temperature.
iii). Opportunity
- # Masala powder making business has the opportunity in selling the online products and directly contacting the grocery stores, malls, retailers, wholesalers for the buying of the spices.
- # Masala making business in India has the scope in selling it sample of the spices in door to door delivery and some food exhibition stalls.
iv). Threat
- # This masala making business has the threat from the economic downturn.
- # Masala making business also faces the tough competition in the market.
4. MARKETING PLAN
- # Place: the very important step in the marketing plan is the choosing of the smart place for the manufacturing unit, so that there is availability of all resources easily and transport of goods done smoothly.
- # Product: the business is mainly judged by the quality of the goods and product manufactured,so it is very important to product the items that can matched with the industry standards and seek to help to stand in competition.
- # Promotion:the promotion to be done with honesty, as promotions bring most of the customers at the entry level, doing the online promotions as well offline both are effective. Use various social networking sites for the product description and B2B sites for the product selling.
- # Price: the price of the product to be keep reasonable,so astoattract the more customers at the initial stage. Because once market is captured there may vary the price.
5. SUPPLY CHAIN MANAGEMENT
the following is the chain of supply market:
- # the first step in any supply cycle is the location selection, where all other processes can undergo through it. Thus, proper location is necessary from where all the resources can be easily reach out.
- # Then the arrangement of the raw material for the production process. Thus, finding the best supplier for the spices and eatables with good quality. Also, the arranging of the labours for the manufacturing process.
- # The next step is the making of the spices from the available resources and then sent them to quality testing and packaging of the products. Then packaging should be done as per the transportation and weather conditions, so as to not the damaged the product.
- # After that the products are transported to the market, to the desired shops and go-downs. While some of the products pass from wholesalers, dealer, supplier, retailer to customer. While some are directly sold in door to door delivery.
6. OPERATIONAL PLAN
# Masala grinding machine: from 19,500 – 1.25,000 approx. (automatic, semi-automatic, annual)
# Wet and dry pulveriser: 19,640- 46,450 approx.
# Chilli grinding machine:10,000-45,00,000 approx.
# Turmeric grinding machine:14,00,000- 46,00,000 approx.
7. FINANCIAL EXPENSES
- # Manufacturing unit
- # Mixing, grinding, tools and machines
- # Raw material for spices
- # Packaging facility
- # Electricity supply
- # Labours
- # Transportation facility