Organic Farming Business In India
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1. INTRODUCTION
Due to the maximum adulteration in the food and eatables, also including in vegetables, fruits, cereals, the human body is become the home to the different diseases. As the maximum amount of food, we eat without the processing like fruits, dry fruits, raw vegetables in salad etc. that chemical and inorganic fertilizers which used in the time of farming affects our body badly and damages up to some amount also. Not only vegetable and fruits but oil, milk, milk and dairy products even spices are adulterated, so this leads to bring the concept the organic farming. As the products cost more than the usual one, but has the guarantee to have the organic values built in them. This causes the more profit in doing organic faming business and can be started with low cost also.
In India, organic farming has trending since decade or two and everyone is in favor of them. As due to the increase in the health problems there are many popular brands in India of organic farming and they are earning good profit over it.
2. CASE STUDY
The following are the case studies of the organic farming business in India:
# FARM2KITCHEN: They are the one of the oldest organic agricultural brands in India. They are also most selling top brand in organic field also. Their tagline is building healthy India. They have variety of organic food with quality of taste and qualities. They owned the farms and fields in small cities to save the revenue and then supplied it to the metropolitan cities.
# ORGANIC TATTWA: They are also organic food brand. They are certified by the control union in compliance with the USA for NOP and Indian NPOP. They sell variety of foods including rice, flour, pulses, sugar, jaggery, grains, spices, dry fruits, tomato base products cereals etc.
# PRIDE OF COWS: They are the brand who sells milk products and dairy products. They sell the milk and dairy products without any mixing and pure form milk. Such as milk, milk powder, whole milk powder, ghee, processed cheese, butter, curd, sweets of milk etc. they used foreign techniques for the milking, processing, feeding.
3. BUSINESS SWOT’S
i) Strength
# Organic farming business profit is maximum in India due to its growing demand.
# Organic farming business in India is easy to start due to its suitable weather conditions and soil.
# Organic farming business has plenty of availability of labors in India.
ii) Weakness
# Organic farming business plan in India is easy to develop but land is so costly here and usually homes in India didn’t have much big backyards space.
# the organic farming business takes time to grow as because crops are seasonable and so vegetables and fruits also, so need patience for the right season to earn profit.
iii) Opportunities
# to start the organic farming business in India there requires to start selling it door to door delivery of samples at initial stage.
# The wholesale market, retail shops, vegetables and fruit vendors can also helpful in this.
# Keeping online orders and booking online is also the better option to sell more products and application use can make the better profit.
iv) Threat
# Local market sellers and the wholesaler vendors earn the maximum profit by selling at low cost chemical-based products.
# Transportation takes the maximum profit of the business.
# If in the short period products not get sold, they may get wasted and has the maximum risk of this happening.
4. MARKETING PLAN
The following are the marketing perspectives of the organic farming business:
# Any good and profitable farming requires good fertilize soil and better nourishment for the best results. Therefore, the soil used must be of good quality and the good land for growing crops.
# The place chosen must be exposed to sunlight and weather conditions need to be appropriate or choose plants as per the weather.
# The farmer or care taker must be chosen who has knowledge and experienced in doing this, as it really counts that experienced.
# While promoting this business consults to wholesaler, retail shops and public places. While health concern people also have the choice of organic vegetables, so they can bring clients also.
# The hoarding of flex, banners, and tv advertisements also beneficial for this business. Posting the social media advertisements also helpful.
# The packaging of the product must be the]me with the organic farming so that it compliments the product. The quality must be superior and fresh so as to get good reviews from the clients.
# Can also start door to door delivery of the product samples and for getting orders. For this building one application software is good.
5. FINANCIAL EXPENSES
# Field or land (fertile)
# Tools & equipment’s for the farming
# Fertile soils and different types needed for different plants
# Water supply, sunlight essential
# Organic manure
# Nets and supports, fence
# Labours
# Transportation facility