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Business Plan For Honey Processing

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1. INTRODUCTION

In the today’s era, the honey production business is at the highest peak. As due to the spreading awareness and knowing about the benefits of consuming honey. In our day-to day life we have to go through lot of difficult times and phases like walking straight in over head sun, public transport travelling, office stress, eating adulterated food etc, so due to this there requires the strong immune system and healthy body to face such tough challenges. And people nowadays are getting to know about the causes of consuming honey that they can get strong health, healthy skin, immune system tough, stress release and many more benefits from honey. Therefore, this started higher percentage in the consumption of honey and this gets honey selling business at the greatest heights.

2. CASE STUDY

The following are the case studies of the honey production business in India:

# DABUR: Indian based organisation founded by Daktar Burman is an ayurvedic medicines and consumer goods company. It is one of the largest fast-moving consumer’s goods firm in India. The company is leading producers of honey in India and having mostly sold products. Also, the quality and quantity guarantee by them, with social welfare activities done by the company for the society. Their continuous efforts and market tactics bring them such remarkable success in this field of consumers goods.

# PATANJALI: it is an India’s one of the most renowned company and famous organisation which was founded by none other than Yoga-guru baba Ramdev and Balakrishna. Which has headquartered in Haridwar India since 2006. This firm is also the leading producers of the ayurvedic stuffs and consumer goods having honey as the most sold. The reason behind the success of this firm is the purest quality they served through their products and organic products they used form their self-farming accessories and work.

3. BUSINESS SWOT’S ANALYSIS

i). Strength

  • # This honey production business is the eco-friendly business.
  • # Due to its type of consumer goods business, this business is in demand very much.
  • # Honey making at home is also the profitable business in India.

ii). Weakness

  • # As this business of honey production directly deals with the consumers health due to direct consumption of honey, it is somewhat risky.
  • # Beekeeping and apiculture need high maintenance and thus causes raw honey scarcity and costly in this honey making business in India.

iii). Opportunity

  • # Making the dealership with the local shops, grocery stores and mall, supplier and the distributors for the supply of honey.
  • # Starting of selling honey online and franchising with the local retailers help in the honey business profit in India.
  • # Keeping the contacts with the restaurants, hotels, coffee shops, cafeteria and canteens for the supply of fresh honey and related products.

iv). Threat

  • # Changing of government rules and policies for the MSMEs business is threat.
  • # Economic downturn is also the issue.
  • # Scarcity of raw material is main concern for the business.

 

4. MARKETING PLAN

  • # The first step of any proper marketing strategy is choosing the smart place for the set-up of the business, as it should be free from the competitors and must have all the facilities of the production.
  • # After the right place there exist the proper and honest promotion of the business, as it consumer goods product contact the persons who would sell such product at home or small shops, this would be benefitted.
  • # In the promotion try to catch the population that has used this product at maximum level, suppose the beautician, ayurvedic doctors, cafeteria, hotels and many more businesses uses this product mostly.so do contact them public-ally.
  • # Then next step would be registering of the business in various B2B profile and B2C websites also and becoming the vendor.
  • # another strategy for the marketing keeping the pricing of the product at reasonable rate and allowing some frequent discounts and sales on the products.

 

5. SUPPLY CHAIN MANAGEMENT

The following is the supply cycle of the honey production plan in India:

  • The very first step in any supply chain is the choosing the location of the production plant, that it should be of following type:
  • # well ventilated (as good for workers to work and no suffocation occurred),proper tools and machineries(no time gets lost in maintenance and over loading), where all facilities are adequate like transport, raw material, loading and unloading space etc and most important favourable climate.
  • # The other step towards the supply management is the arrangement of the raw material, by finding the good supplier for the raw honey. Or else starting own apiculture program so as to become self sufficient business by beekeeping is also the nice idea. but for this there requires the extra land and favourable factors for this.
  • # Then the important step starts that is producing of the pure and proceed honey from the raw honey. This pure honey is extracted by doing several processes on them just by removing unwanted impurities from it. Also send it further to the packaging section and ready to serve top consumers in plastic and glass bottles.
  • # Just after the product is packaged, it, loaded for the transportation and send it to desired market and suppliers. where expired and waste products are are return to the firm and exchanged with the good product for this it requires strong network and cooperation of all the employees’ logistic cycle.

 

7. FINANCIAL EXPENSES

  • # Processing unit/honey manufacturing plant
  • # Raw material
  • # Supplier of raw honey or honey comb
  • # Apiculture/beekeeping land
  • # Labours
  • # Packaging tools and material like bottles
  • # Electricity supply
  • # Transportation facility


Varun Gupta
  • 354, Industrial Growth Center Ambala - 133104, Haryana, India

  • Honey Processing Machine

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