How To Start Fruit Juice Business

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1. INTRODUCTION

Fruits are the healthiest food which are consuming popularly, but its boring to eat same fruits daily with no added taste just sweetness. Thus, juices are made to consume fruit vitamins, nutrients and essential factors in our body. Those who are unable to eat and chew fruits or sick juices are the blessings for them. Juices are available in varieties almost all fruits have bearing juice like strawberry, mango, orange, pineapple, apple, pomegranate, berries, watermelon, grapes, Chicco, etc and there is smoothie also available of some fruits like banana, guava, apple. The existence of the freshly fruit juices, smoothies, flavoured package drinks, fresh blend juices, soda fruit juices helps in expanding and growing this fruit juice business at maximum heights.

As the health issues are increasing the expansion of fruit juice consumption are growing, this causes the more sells of juices. This fruit juice businesses have wide scope like manufacturing of packaging fruit juices, fresh fruit juices centre, package juices, fruit soda juices, starting of juice bar business, cold pressed juice business, fruit bar business. Developing of any fruit business among them can help to earned profit and successful business.

2. CASE STUDY

The following are the case studies of the fruit juice business:

LASSI CORNER:  This business was started in 2016 and most surprising capture market ibn just one year with franchising started from 2017 having almost 50 plus units of Lassi corner. It is a popular name for fresh juices, milkshakes, smoothies, and lassi. The speciality that made them to achieve such success is the purity and taste of the products they made with the finest quality of ingredients, flavours. Also, the price is very affordable with low margins. Another reason for the success is the worthwhile business model with the low investment.

SMOOTHIE FACTORY: It is the international brand of US Texas known for their innovations and the delicious tastes of the products they served. Their specialities are the smoothies, juices, frozen yogurt and the healthy calorie-free foods, juices. They started they firm in the year 1996 having 33 franchise all over the world. The reason for the success is the only brand that is offering all over and outside Americas and not single store.

3. BUSINESS IDEAS’S SWOT

i) Strength

• # Ajuice bar business doesn’t require much skills.
• # To start a juicing business low investment is required and also fruit business can be wide expanded too.
• # Fruit juice business requires few employees only, due to which capital is saved.
• # There are varieties of juices other than fruit juices like vegetable juice, smoothies, lassi, shakes, custards, medicinal juices like neem, aloe-vera. This causes customizing of products and helps in earning.

ii) Weakness

• # As people demand for the fresh juices mostly so juices have to be made on time an that is time consuming.
• # Also due to fresh juices demand, fruits are to be fresh too, so their supply must be regular and not in bulk, otherwise fruits gets stale and wasted.
• # The main weakness in fruit bar business is seasonal availability of some fruits like mangoes, berries, pomegranate, grapes.

iii) Opportunities

• # Customising serving of juices as per flavour, packaging, type helps to earn profit.
• # Contacting local retailers to supply juices to their stores and customers.
• # Making partnership with the local canteens, school colleges, hostels, companies for the supply of daily fresh juices in their diets for the students, office employees, events guests etc.

iv) Threats

• # The main threat to fruit juice bar business is the increase in the competition with the international brands of packaged fruit juices.
• # Also, the increase in the prices of the fruits and less availability of the seasonal fruits causes loss of the retail fruit juice parlour.

4. MARKETING STRATEGY

The following points represent the perspectives of the marketing strategy of the cold pressed juice business:

Product: the customer gets its satisfaction just by obtaining get product at good pricing. So firstly, product is of good fresh quality having pulp of freshly cut garden fruits. In case flavours wee added must be not too strong. Overall motto is to just have best product service in the market only makes your fruit business stands in queue.

Price: the next thing about the marketing is the pricing, it must be reasonable and afforded by all. Pricing is the important factor after the product as high pricing cuts the customers’ needs to buy extra also expectations also increases of them.

Promotion: the promotion helps in marketing very much as it is the key feature of business. So do promotions as possible as can be done with social-media, new channel, paper advertisements, WhatsApp group, hoarding, pamphlets etc.

Presentation: the presentation while serving must be good as it attracts customers, also kids and bloggers loves it. Apart from that presentation helps to buy clients more and hunger craving also. People capture photo graphs of your stores and items served if good in presentation and helps in promotions too.

5. LEGAL NEEDS

1. # Business registration
2. # FSSAI license
3. # LLC
4. # Certificate of occupancy
5. # GST registration
6. # Trademark
7. # Business account
8. # Business Insurance

6. FINANCIAL PLAN

• # Shop or fruit juice centre
• # Fruits supply
• # Electricity supply
• # Workers
• # Fruit juicers/ blenders/mixers
• # Filing and sealing machine
• # Cold storage
• # Washing and measuring instruments
• # Bottles, glasses, jars, sippers, mugs for serving
• # Raw material like sugar, preservatives, colours, flavours, serving particles

 

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