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Chapati Making Machine For Small Business

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1. INTRODUCTION

Chapati is basically known as the Indian bread, which is made of finely powered Atta (powder of grains or wheat flour) after it has been roasted on the gas. Chapati is the traditional food item of the Indian meal which are seen in almost every part of Indian states and essential component in the diet of Indian also. Chapati is the food made from the fibrous components which provide essential nutrients and the fibres to the body. As this chapati manufacturing business is calculates in the basic needs of the human, it is very demanding in nature. Also, this business provides profit and growth in short duration of time. The best part of this business is that it can be started from any place and any individual who has basic knowledge of chapati making.

2. CASE STUDY

The following are the case studies of the food business:

# DARSI FOOD FROZEN CHAPATI: They are the niche business organisation in this field since many years and still practising. They are the Hyderabad, Telangana base firm and from their they are running their entire business. Other than chapati they are also serving puri, namkeen and many eatables which are ready to eat and served. They are giving all the concentration and the development towards their core development and the services. Also, after the customers satisfied reviews they are getting they are on the path of franchising.

# AMARA FOOD PRODUCTS: They opened up their firm in the year 2019, in that very short time they covered up their markets of food so easily. They are Bengaluru based firm which are categorised among the famous brands in the fast food delivery. They are the bulk manufacturers and the suppliers of the frozen half-baked chapati, which can be stored for the longer duration and with fine quality.

3. BUSINESS SWOT ANALYSIS

i). Strength

# Organic business as nature causes no harm.
# Demanding business and also calculated in survival essentials.
# Started at household level easily,as all products are easily available at home.
# Any individual can start it.

ii). Weakness

# Less storage time.
# Need to be maintained food safety and guidelines.

iii). Opportunity

# Adding additional products in the service like pickles, salads, raw veggies, breakfast instant made.
# increasing brand sales through franchising and opening stores.
# Contacting the demanded customers like schools and college hostels, college canteens, office and corporate lunch and breakfast orders, bakeries, social events, tourists’ places.

iv). Threat

# Market competition
# FSSAI rules and policies
# Increase in prices of raw materials.

4. MARKETING STRATEGY

# Contacting the known referrals and the old regular clients for providing the more customers to the business and also doing the promotions and advertisements of the business.

# As publishing the post on the social media product pages and writing blogs on the manufacturing of the product details.

# Doing the advertisements and promotions near the areas where corporates, students live are more beneficial like schools, college, canteens, hostels, offices, working areas, etc as they have no time for preparing food or no facilities for it.

# Contacting the local bakeries, food mess, food canteens and hotels for the supply and the advertisements is also beneficial.

# Email and text marketing is also the effective way of marketing the business and it is formal way of delivering the message also.

5. SUPPLY CHAIN MANAGEMENT

The following are the basics of the supply chain management:

# Plan: planning is the early stage of any supply chain, there must be detailed plan about the service and need of the customer as per the market demand. Also there must be adequate information and strategy followed the rate of production needed, quality standards and most important is time take for delivery as more days taken the chapati must remained preserved up-to that certain interval.

# Source: In this stage of sourcing,there must be finding of good suppliers for the raw material of the grains. As the grains must be of fine and pure quality. There is another option also left that finding of supplier of directly supplying Atta for the chapati instead of grains and then refining them, as too will be long process.

# Develop: production or developing of food item is the main process of supply chain but risky also, as it can match with the quality standards of firm and country’s. the production of chapati must be done precisely and food safety is also done with this. As per the FSSAI guidelines there will be testing of eatables and the shape and quality is tested after that preservation process must be undertaken.

# Packaging: As chapati are the eatable food item, there must be packaging done with good quality plastics and eliminating oxygen from that plastic bags. Thus, causes to stop food from decomposing and prevented bitterly.

# Delivery: After the packaging is done ,ready the product for the delivery in which there will be loading and unloading of the goods at the desired market. Also the supply is done as per the demand of the place and spoiled eatables are transported back in exchanged of good chapati.