Driving School Business Plan In India
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1. INTRODUCTION
Car driving school business has been in so much demand these days, due to use of the cars in day to day life is increased. Earlier, only royal families or businessman use to drive the cars or used it, but the scenario has changed so much. Now even the middle-class families has the two of their separate cars and poor’s can afford one car too. As because the percentage of the automation and manufacturing is increased, also the lifestyle of people has changed a lot. These has made a scope to have profitable business of car driving business to start and run successfully by teaching new comers a better driving.
As the cars in driving school business has the double steering, so there is less risk of accidents and vehicle crashing. Because in the emergency or every time main driver or mentor is controlling the other steering. So people preferred to join driving class, than to damage the own cars model.
2. CASE STUDY
The following are the case studies of the card driving school business in India:
# MARUTI SUZUKI DRIVING SCHOOL: Thye started the driving school business in 2005.they adopted and providing the world class technology and training curriculum. They have defined the new standards of the driving school and change the definition of the old traditional classes. They also provide the theoretical sessions of the cars models to every batch. They have the almost 500 driving schools.
3. BUSINESS SWOT’S
i) Strength
# Car driving school business plan is profitable to start.
# Car driving school business is in much demand, due to increase use of cars in daily lives.
# Car driving school business has the potential to earn heavy profit without margin in less time.
ii) Weakness
# Car driving school business requires quite high budget and more capital to start.
# This business is quite risky, if the driver is not that much trained and expert in his job.
iii) Opportunities
# Car driving school business has the opportunities to teach the new driver that is opening new branch in new colony, near the car garage, car servicing center, showrooms, near the gyms, exercise garden.
iv) Threat
# Car driving school business affects mostly due to economic down turn.
# Car driving school business has the threat from the market competitors.
4. MARKETING PLAN
The following are the marketing plans of the car driving school business:
# The car driving school business has the advantage to set up the office service in the area where most of the clients obtained like residential areas, near the new colony, flats, women and men hostel.
# The location matters the most, it must be in near the public spot where people can easily access those services, also they knew about the business.
# Try to get the clients area or region wise, otherwise pickup and drop time gets wasted, or half or the time gets in to that.
# Pickup and drop facility adds advantage to the business, also the fees must be gets increased because of this benefit.
# Keep the flexible for everyone, so that corporate, working women, housewives, students get easily adjust their scheduled. Also get the licensed facility available to them by doing the license formality, so that their times gets save.
# Make the promotions of the business strongly, try to contact the car service centers and garages, to get to know about the new learners. Make the request to car showroom for getting the info for the new car owners for getting them trained and provide assistance.
# Make the contract with the car service center or showroom for providing the assistance of the new learner and getting the customers.
5. FINANCIAL EXPENSES
# Office set up
# Double steering car facility
# Mopeds facility
# Pic up and drop home facility
# Driver instructors
# Petrol/ oil/ servicing essential in the vehicles
# Payment options