Laundry, the word gets its existence from the day humans starts wearing clothes. As day by day things change clothes had been add to basic needs of man with food, water, shelter. So laundry is like a parasite for the host clothes.
Nowadays, due to corporate world, people have been so engaged in their office activities that they hardly get time to spend with their families. So they preferred to put all their household work aside or engaged that to other paid fellows. Thus demands laundry more. Also in this modern world laundry is thus emerging so highly.
Laundry the word arises from old French, meaning who washes linen. Basically ,laundry is a washing of clothes, garments and other textiles.it is done in a room that is settled for that reason. This work is usually highly racist ,as always women are understand to responsible for the work.
In India, this has been done traditionally from early times. Laundry were usually done by mens which were titled as dhobi wallas and the places they do laundry where recognised as dhobi ghat. As same the Dhobi Ghat in Mumbai.
Laundry business has had in the decade ,since people have no time for washing, dry cleaning and ironing . Thus this business line is great to invest as solution to many people’s tensions. that is why it is so high on demanding and growing field in every city.
As this business is the need of the decade, it has been facing tough competition. So to fulfil its criteria we have to take some measures regarding the same.
Intense marketing: You have tovery critical marketing. Every where you have to visit personally for customer source. If found have to convince them. Once agreed you have make them impressed by your skills.
Customize service: for every customer, if he demands something different you have to obey it as per the need. As a start up you have approved customise plans and packages.
Contacting referrals : If you have any contact in nearby industries, company, hostels, boarding schools etc then take their reference for the customers. take reference from many ,your neighbours their contacts use them .
Attractive Discounts :Allow attractive offers and discounts on the products. Make them look attractive by the price and features. Recreate their ideas.
Social media :Youcan use social media as possible as you can.do daily advertisements of your business on daily basis. Send it your all contacts and relative. Make them to do post it.
Application tools usage : Once you start increasing your clients develop an app .it will be beneficial for you and your clients.
Pickup and delivery: Appointdelivery boys for fast and easy pickup and delivery .so that your reviews are good. Clients starts paying you more.
Regular feedback: Take regular feedback from them.so that you can overcome your lacunas and your services gets improved.
i) Strength :
i) Laundry process:
2)washing with water containing detergents or other chemicals.
3)Agitation and rinsing
7)Sorting and delivery
As per the Indian Norms :