How To Start A Stationery Business In India

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1. INTRODUCTION

Books are basic requirement of human being to get knowledge from any field of science, engineering, social, art, accounts, cultural, spiritual etc. As books are true friend of human as they never lie, do not misguide, so people love to read even in this digital platform. As internet increase reach of people to the resources with less cost, but parallel it provide confusion to select one as per requirement. Hence Book stationary Business Idea is always a evergreen and profitable home based business plan. People of this industry convey that online market or digital platform reduces their income but this article will clear your thoughts about its ever growing profits. Hence people of this business need to follow below new rules to become a market giant of this area, as Amazon start its Business as a Bookseller. So sailing of book is always a profitable idea.

2. CASE STUDY

Each city, towns have schools and student need books which generate the existence of stationary store. So many stores are present in the city which provides similar service of sailing the books, copy, pencil, pen, files, etc. But some stores are big and running successfully while other are struggling. Three basic reason for this difference

• # First is direct contacts with school, college, institutes, coaching classes, teacher, etc.
• # Second is reason of success is there collection of books means availability of book, edition, writer, issues, volume.
• # Third reason is discount and commitment to return book at any fix price.
• # Twistntales: This store is generally present in good market area where books, novel from author, publisher having big name are sale. Here chain store increase the strength of stores, but as similar book content provide by other authors and less margin reduce boot store profit. As less margin in book price and high store cost increase chance to shut store counter.
• # Crossword: These is well known book store in shopper stop. These stores have defined set of publisher with guideline. This book store is also struggling for the high rental space and low margin.
• # Sapna Book House: This is big store and successful running from last few decades they run multiple store. Success reasons are three points mention above.
• # BooksnBooks Store Bhopal: This is highly successful book store provide old book at low price, purchase old books from student, provide wide variety of new publisher books. Sale of new publisher increase profit of store. Sale and purchase of old book rotation increase profit marginas well.

3. MARKET PLAN

Book store need ground publicity where direct contacts with increase sale and presence in market. So general points to put an impact on market are mention below:

1. # Contact school to get bulk orders while admission.
2. # Contact college to attract new students.
3. # Contact school dress provider as some of school do not provide direct interaction with them.
4. # Make list of Play school and reach their by phone, message, meting.
5. # Contact coaching institute who provide training for particular course or entrance exam.
6. # Purchase used books from people, this increase bonding and encourage them to promote you.

4. SWOT OF THIS BOOK STORE BUSINESS IDEA

i) Strength

• # Rotational of cash increase sale
• # Yearly requirement in School
• # Low investment business (Reused Books)
• # No loss to keep stock

ii) Weakness

• # Anyone can start this business from home
• # Cost of branded books is high to provide wide variety

iii) Opportunity:

• # School, college, university new syllabus.
• # Start from your own home no need of shop or showroom
• # Wide variety of new courses like music, technical, art, etc.

iv) Threat:

• # Books edition get old day by day
• # Old book purchase may block money
• # Maintenance of book need large space and care 

5. OPERATIONAL PLAN OF RENT BUSINESS CLOTHES

Facilities and Space: One separate room in home/shop, showcase, almirah, carry Bags.

Equipment / Technology: Optional (Computer, printer)

Supply Chain Management:

1. # Purchase new or reused book
2. # Showcase book
3. # Sale Book
4. # Move to step 2

Logistics and Distribution:

 Prepare policy:

1. # Security Deposits for rental books
2. # Discount
3. # Late submission (Returning)
4. # Transport / Delivery / Receiving conditions
5. # Transparency of receiving and issue of book from store
6. # Refund of returning book
7. # Prior booking rules

6. LEGAL NEEDS:

As per Indian Norms

1. # Gumasta
2. # Municipal / Nagar Nigam Registration

7. FINANCIAL PLAN

Manpower Requirement, Implementation Cost (Purchase of Book), Furniture, Electricity, Rent, Transport / Delivery System

Some of Basic question one should find before they start there work are:

1. # What type of books one can keep for the work? (Used / New)
2. # Target audience? (Man, Women, Children, Age)
3. # Collection and Distribution medium? (Home Delivery / Counter )
4. # Rental calculation as per type of book and number of days?
5. # How much money one should take as deposit against book? How to calculate it?
6. # How to maintain books at store?
7. # Online startup webportal solution?
8. # Digital marketing support of work?
9. # What to put in store to begin?

Get answer of above question from industry people of same domain by paying 6$ or 450 Rs.

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