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How To Start Broom Production Business Plan

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1. INTRODUCTION

Broom is the important tools in any home, business, office, commercial and any other human residential place, where cleanliness matters. It is a sweeping accessory that helps to swipe out all the fine dust with the garbage from the floor. It not only helps in the sweeping, but removing spider webs too. As we all aware about the importance of the cleanliness in our culture and mythology too, In-fact scientifically and medically it is that much vital.so broom manufacturing business is essential need of the human and that’s why demanding business type also. As the demand starts this business starts earning profit too with highly expanding. Therefore doing this broom production business is cost effective due to minimum requisite and eco-friendly business.

2. CASE STUDY

The following are the case studies for the broom production business in India:

# GALA BRUSH:They are the one of the leading manufacturers and the suppliers of cleaning equipment’s in India since 1986. They are the joint venture between the Mumbai based cleaning organisation since 2009, that results in the providing the cleaning tools solutions. Also, they are India’s most trusted cleaning brands in brooms. Other than brooms they are also the suppliers of the toilet brushes, kitchen cleaning products, mop, wipers, and cleaning brushes.

# SCOTCH-BRITE: They are one of the best manufacturers of the broom and the home cleaning products in India. Their original manufacturers is named as 3M. other than brooms they also include cleaning products and chemicals like soap dispenser, utensils liquid soap, washing bar and washing utensils scrub, etc. they achieved the whole market on very short duration because of all their strategic planning and the ne innovative products launched.

3. BUSINESS SWOT’S ANALYSIS

i). Strength

  • # Eco friendly business that can conserve nature by using eco products.
  • # The manufacturing cost of the broom is cheap, as raw material is available in plenty.
  • # No skilled labours require and not necessity of special training.
  • # Broom production business at home can be also started.

ii). Weakness

  • # Broom making in India is costly as raw material transportation cost is maximum.
  • # As due to no customisation concept is applied charges are fixed.

iii). Opportunity

  • # Making the dealership with the wholesaler, distributors and the suppliers.
  • # Broom production business has the scope in the contacting the local retailers, residentials and the customers for the supply.
  • # Making the supply chain franchise in the broom production business.

iv). Threat

  • # Broom making business has the threat from the advance sweeping equipment’s that are entering into the market with cheap rates and longer life.
  • # Changing of the Government’s policies and the inclusion of the taxes on the MSMEs business in India.

 

4. MARKETING PLAN

The following are the marketing strategies of the broom production business:

  • # The initial step of any business marketing starts with the choosing the smart place for the manufacturing business. Smart place defined as the place which can fully access with all the facilities and goods, as there will be plenty of availability of suppliers, transportation facility adequate supply and no outside competition.
  • # The next step in the marketing holds the proper the promotion of the business, that is it all the supplier, distributors, contractors should aware of the business and its values.
  • # In the promotion of the business, make the hoarding and pamphlets distributed in the public places, residential building, retail shops, shopping malls, community centres, as they are the favourable customers of this business.
  • # Applying for the vendor in the online shopping sites like Amazon, Flipkart, Snapdeal and many B2B websites also help in the business as just dial, GoDaddy and many more.
  • # The main perspective in the marketing field is knowing the demand of the market at present and then launching the products as per the customers requirement and status, as it should be cost effective also with budget friendly.

 

5. SUPPLY CHAIN MANAGEMENT

The supply chain of the broom production business in India is as:

  • # Plan: planning is the very important to start any business, so planned for the market to served and location planning is also very necessary as it main centre that can operate all the activities through remote areas.
  • # Source: the next term that is heard is sourcing, in any production business without the proper raw material any business cant do nothing. Thus, good supplier of the grass and plastic brooms is necessary that can provide with reasonable rate and on tome delivery.
  • # manufacture: after the obtaining of the raw material the next steps starts that is the manufacturing of the product that it must be matched with all the standards of the company.so in the production process testing and packaging must be done after the manufacturing ends.
  • # Deliver: transporting the items to desired market by sending it to the desired market is necessary.so that logistic supply chain must be smooth for the effective market capture and profit.
  • # Return: as the unwanted and defective items are returned back to the unit and gets exchanged with the new good items. For this there must on time delivery of the products.

 

6. FINANCIAL EXPENSES

  • # Broom manufacturing unit
  • # cutting and binding machine
  • # Packaging machine
  • # Raw material (grass of different types)
  • # Wires for binding, holding plastic or rubber container
  • # Labours/employees
  • # Electricity supply
  • # Transportation facility


Dilip Sharma
  • Industrial Area No.1, Dewas, Madhya Pradesh

  • Brooms Making Machine

  • 1

Ques :2

Ans:6

Views:704

Experience:
2+ years

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