1. Dress Rental Business
Introduction
Social media platform increase fashion on various occasion, which directly increase demand of presentation and this presentation directly depends on looks. Hence basics of looks start from cloth and other accessories. Any occasion like wedding, school function, college function, play, parties, cultural event, office get-together, etc. need dresses as per environment. In order to look presentable people show new clothes or branded cloths, but cost of those are high and reuse of cloths are less. This high cost and less use of cloth increase opportunity of this business.
Case Study
Many of people in any town or city do this rent business clothes by providing jewelry, accessories to known people with some guarantee. Generally beauty parlor, laundry service provider do these work and earn a handsome amount. They have high market requirement thought out the year as different occasion occur happen in different dates. Now I introduce some of big giants of this field are:
Swish list: This portal provide pick and drop facility to the customers though there online portal.
Fly Robe: This webportal is one of gaint in this sector where clothes, sandals, other accessories were provide.
The Clothing Rental: this website have stores as well in Mumbai, New York with online service for rental to stars (Actor).
One thing is common in all above cases that is women, means all of clothing, accessories service provide to women. So I suggest beginners to focus on women cloths. Next is online reach to the customer is secondary step as branded cloth is demandable in online audience which may be complex for the beginners.
Market Plan
Basic requirement of the dress rental business is marketing, budding business man should check below points to attract more call from surrounding:
1. Reach school to get bulk orders for there annual function program.
2. Reach college to attract students for fresher, farewell, annual cultural program.
3. Use facebook page, whatsgroup, other social media platform to increase your presence in local area.
4. Showcase your available products.
5. Purchase used clothes from people, this increase bonding and encourage them to promote you.
SWOT of this dress rental Business Idea
Strength
• One time investment in products
• Yearly requirement
• Low investment business (Reused cloth)
Weakness
• Anyone can start this business from home
• Cost of branded clothes is high
Opportunity:
• Grab local market by latest variety
• Start from your own home no need of shop or showroom
• Social media / Social status need presentable look
Threat:
• Fashion get old day by day
• Cloth stich reduce there life
• Washing of cloth or stain is harmful
Operational Plan of Rent Business Clothes
Facilities and Space: One separate room in home, showcase, hangers, almirah cloth, Bags.
Equipment / Technology: Optional (Computer, printer)
Supply Chain Management:
1. Purchase new or reused cloth
2. Showcase cloth
3. Booking of cloth (Initial Deposit)
4. Issue of cloth from counter (Shop/Home) (Security Deposit)
5. Receiving of Cloth (Return Deposit with deduction of rental amount)
6. Check cloth condition and update (Dryclean, stich)
7. Move to step 2
Logistics and Distribution: Prepare policy:
1. Security Deposits
2. Rental charge
3. Discount
4. Late submission (Returning)
5. Damage issue
6. Transport / Delivery / Receiving conditions
7. Transparency of receiving and issue of cloth from store
8. Refund of Booking amount
9. Prior booking rules
Legal Needs: As per Indian Norms
1. Gumasta
2. Municipal / Nagar Nigam Registration
Financial Plan
Manpower Requirement, Implementation Cost (Purchase of Cloth), Furniture, Laundry, Electricity, Rent, Transport / Delivery System
Some of Basic question one should find before they start there work are:
1. What type of clothes one can keep for the work? (Used / New)
2. Target audience? (Man, Women, Children)
3. Collection and Distribution medium? (Home Delivery / Counter )
4. Rental calculation as per type of cloth and number of days?
5. How much money one should take as deposit against cloth? How to calculate it?
6. How to maintain clothes at store?
7. Online startup webportal solution?
8. Digital marketing support of work?
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Experience:9 years