How To Open Security Agency
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1. INTRODUCTION
The security agency business is new type of business emerging in the field of security, protection, guarding, servicing. They are like the private armed forces which helps in servicing the general citizens. Nowadays people arrange various social meetings, gatherings, concerts, public events and these all events are full of chaos of people, so to handle such a big crowd there need some security type of management. This managements provided by the security agencies and also maintenance of crowd also. Because of all those reasons security agency business is profitable business and developing venture.
2. CASE STUDY
The following are the case studies of the security agency business:
- # A.P. Securitas Pvt Ltd: this company established in year 1986 with one of the oldest security companies in India having APS group has only Multinational clients serving in almost all sectors like banking, finance, malls, industries etc. there is long list of services they provide but that is the reason for the success of this security agency business . they made their services available in every field that makes them out standing form other companies and every type of clients can acquired them without any limitations.
- # Armour Security Pvt Ltd: this ASG group is one of the leading security companies of India having mostly monitoring and supervising services as preference. But their other services like protection and training are not left behind too. The key factors that make them successful are the qualities that they have in their employees makes them excel from others. The training they provide is one of the best training employees get for security agencies.
3. BUSINESS IDEAS’S SWOT
i) Strength
- # Starting a security company needs physically fit guards which are easily available.
- # Security agencies are high in demand nowadays.
- # Government contracts and projects proved very effective for overall business.
- # Employment is generated as many security guards are needed for individual projects.
ii) Weakness
- # Expensive to maintained the security business as due to post training.
- # Managing a security company is hard due to leaking of data.
- # Because of price manipulations it is difficult to get clients for security company.
iii) Opportunities
- # Taking of the government projects and contracts helps to marketing plan for security business.
- # To start the security company, make the portfolio of the earlier services.
- # Many big MNCs hired security agencies for their events and public meetings, also VIP citizens needed security guards for the outing and 24*7 hours, with singers and sponsors also arranged securities for the show concerts and in the places with chaos they needed.
- # Security guard business also has opportunity in the cases where emergencies are occurred, then government hired private securities.
iv) Threats
- # travelling cost for the guards are more than the profit earn in the security business.
- # Increasing the competitors arethe threat to the security agencies.
- # Changing of government policies and rules for the security reasons.
Types of services
- # Guarding entrances and screen guests/guests of honour.
- # Monitoring of customers in premises through video supervision.
- # Protection of clients/customers/their valuables.
- # Finding the ways in case of emergencies
- # Responding to customers in health emergencies.
- # Emitting the unwanted persons or guests or barriers.
- # Cooperating with the police and responders.
4. TYPES OF BUSINESSES
- # Personal security
- # Home security
- # Automobile security
- # Event security
- # Aviation security
5. ELIGIBILITY CRITERIA FOR EMPLOYEES OF SECURITY AGENCY BUSINESS
- # Citizenship must be proven
- # Age limit: minimum 18 yr and maximum 60 yr.
- # Police verification certificate that is no objection of any previous records of misbehaviour and antecedents.
- # Training course of security agency
- # Non conviction by the court.
- # Physically fit
6. MARKETING STRATEGY
Marketing plans for security guard company are some of the basics steps regarding marketing strategies that are explained below:
- # Designing and printing of visiting cards, brochure, website, hoardings. Mention all details in the website, must include contact details and services in cards and hoarding.
- # Make the advertisements in the business and trade publications.
- # Do the advertisements online if can, use google AdWords and also on local news channel.
- # Direct mailing of the brochure helps to acquire clients and active customers.
7. OPERATIONAL PLAN OF RENT BUSINESS IDEA
- # Hiring the suitable employees: hiring of the suitable employees for the security guards post and also for the protection purposes must be physically fit and strong. Guard must know self-protection for themselves and for the customers too. While hiring keep all things mentioned below of eligibility criteria at the preference level.
- # Training guards: tough it is not the duty of the security agency to trained the employees, but if they are freshers, they must be given training and duties explained well to them, as experienced don’t need the training. Trained all employees well for any emergency situations to fight tough with the scenario.
- # Taking contracts for the service: once the employees are trained, starts making deals with the customers and projects completion. While signing any contracts awareness must be maintained.
- # Providing customised: as the managing security guard company is concerned, every customer didn’t desire protection services but demand customised services like video supervision, monitoring of clients, entrance services etc.
- # Managing customers records: when the security agency starts growing managing clients for security company are important and data must be kept for the future used.