1. INTRODUCTION
Naphthalene balls usually moth balls is an aromatic compound made of cyclic benzene ring. which is white crystalline in colour having a aromatic compounds in it. These balls have the various uses in different fields like in industries, laboratories’, engineering experiments etc. but it has the most common use in the household applications. As it is made of aromatic substance, it has in built aroma, which causes to use it as fumigant controller. In various home uses it proves very effective in working.
2. CASE STUDY
The following is the case study of the naphthalene balls production business:
# M.R. ENTERPRISES: They are the major manufacturer of the naphthalene balls firm in Bangalore, India. They made naphthalene balls of different sizes, colour, shapes, fragrances etc. they manufacture the other chemical products like air fresheners, urinal cakes, sanitary cubes, cleaning liquids, washing dispensers like hand wash, class cleaners, phenyl, toilet cleaning liquids etc. their brand name is Rainbow ,which is written on their products. Their quality and purity of products knows the brand name.
3. BUSINESS SWOT’S ANALYSIS
i). Strength
- # Naphthalene balls production business is easy to start as it requires low capital.
- # Naphthalene balls production plan doesn’t require special knowledge and training to start this business and also to labours too.
ii). Weakness
- # The making of naphthalene balls is quite a complex process due to its chemical compounds.
- # Naphthalene balls need to stored properly as they get evaporated.
iii). Opportunity
- # Naphthalene balls production business has the scope in selling them online at digital platform.
- # The selling at the grocery stores, laundry shops, clothing stores, fashion bouquets also has the opportunities.
iv). Threat
- # Economic downturn affects the naphthalene balls production business.
- # Temperature and atmosphere variant substance.
4. MARKETING PLAN
The following are the rules of the marketing plan:
- # Choosing the proper location for the manufacturing unit, as it is easy to supply the goods to market in less time and efforts.
- # There is not any compromise with the quality of the product manufactured, it should have tested precisely with good packaging.
- # While promoting the business, paste the banners in the public areas, near grocery stores, malls, wholesale shops.
- # Post the product details on the social platforms like Facebook, WhatsApp, Instagram etc for the advertising of business.
- # Keep the price of the products at the reasonable rate an allow some discount.
5. SUPPLY CHAIN MANAGEMENT
Following is the cycle of the supply chain management:
- # The first step in any manufacturing process is the good choice for the manufacturing unit. The place should be well equipped with all the tools and machines and must have good ventilation, fire safety facilities.
- # The next is the location must have the good source of the raw material or the supplier for it, it must supply on time. The other thing is it should be at reasonable price.
- # After that all the raw material is utilize in the manufacturing process, in which goods are produced, quality is test, packaging is done.
- # Thus, it is sent for the transport to the desired market, where it is passed to different suppliers. Just as market from wholesale dealer, wholesale supplier, retailer supplier, retail dealer and many more.
6. OPERATIONAL PLAN
Naphthalene balls making machine: 51,00,00-1,15,00,000/unit approx.
75,00,00/unit(380 v)
7. FINANCIAL EXPENSES
- # Location
- # Raw material
- # Machines and tools
- # Labours
- # Packaging
- # Transportation